Caden Welsh
Why Voxpopme?
What was the problem?
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Microsoft wanted to understand how iWorkers perceive and use AI tools at work. However, traditional research methods could not provide the depth and speed needed to capture and analyze the nuanced insights from hundreds of iWorkers.
Microsoft and Voxpopme launched a research project that used video surveys to gather data from over 600 iWorkers. The responses were then analyzed using Voxpopme's AI Insights tool, powered by AzureOpenAI and OpenAI’s ChatGPT. This innovative approach allowed the team to uncover rich, contextual information about iWorkers' perceptions and experiences with AI tools at work in real-time.
The insights gained from the project significantly influenced Microsoft's strategic decisions around go-to-market messaging related to AI. The project showcased the value of qualitative research and the power of AI in uncovering rich insights, aligning the strategy of AI adoption with business goals.
The collaboration between Microsoft and Voxpopme, coupled with the use of cutting-edge AI technology, resulted in a successful research project that had a direct impact on Microsoft's business strategy and decision-making process.
How was it solved?
Results & Outcomes
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Sr. Account Executive
Stephanie Klein
Customer Success Manager
In its mission to “empower every person and every organization on the planet to achieve more”, Microsoft joined forces with Voxpopme. This partnership led to the birth of Voxpopme AI Insights, a revolutionary tool built in collaboration with Microsoft that is reshaping the way qualitative insights is done.
Voxpopme AI Insights is the product of Microsoft's commitment to innovation and Voxpopme's expertise in conversational insights. And it enables you to conduct qual research and analyze results in seconds, instead of days.
Insights teams at Microsoft already use Voxpopme’s AI Insights to achieve 97% more efficiency in research. This efficiency has empowered Microsoft to make strategic decisions swiftly and effectively, reinforcing its position as a global leader in the software industry.
Microsoft's Partnership with Voxpopme
Microsoft's Research and Insights Team, in collaboration with Voxpopme, embarked on a research project to understand the perceptions of information workers (iWorkers) on the use of AI tools at work. The project, which utilized Voxpopme's video surveys and AI Insights tool, was a testament to the power of qualitative research and AI in shaping strategic business decisions.
Voxpopme is trusted by
Don't just take our word for it...
Romani Patel
Sr. Manager of Research and Insights at Microsoft.
With a 60x faster analysis process and a staggering 97% reduction in time spent, this integration revolutionizes research.
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