Eric Santos
Why Voxpopme?
What was the problem?
Navigate customer behavior shifts with Voxpopme's insights
Learn How
This retailer wanted to use video to create a more authentic bond with customers. However, they found it challenging to engage a broad audience without complicating the process.
The retailer adopted Voxpopme's conversational insights platform. They used video surveys to collect diverse customer insights, reaching many consumers. Our tool also helped them efficiently handle the process and identify any marketing and advertising problems through video responses.
The change was transformative. Using these insights, the retailer improved their marketing materials and established an authentic brand voice. They included consumer insights in their Powerpoint presentations, impressing the senior leadership. Giving their customers a voice helped the retailer refine their marketing strategies and make strategic decisions, underscoring the role of insights in their business.
Today, the retailer stands as an example for other companies looking to develop superior products, brands, and experiences through enhanced customer empathy.
How was it solved?
Results & Outcomes
Asda stays ahead of customer behavior shifts and masters the rapid changes in the retail sector with Voxpopme
Conversational Insights for Asda’s Retail Mastery
Master retail changes with Voxpopme's conversational insights
VP of Sales
Sam Williams
Sr Customer Success Manager
Asda's ongoing collaboration with Voxpopme enables the retailer to stay ahead of the rapidly evolving retail industry. Whether it is to meet the growing online grocery demand or innovate in retail, Asda uses our conversational insights platform to engage with the real drivers of change: the customers.
Using our conversational insights platform, Asda can effectively gather and analyze in-depth customer insights, shaping their strategies to maintain its success in retail.
We’ve recently introduced AI insights capabilities to Voxpopme. This will allow Asda to perform qualitative research analysis 60X faster and 97% more economically. Now, Asda can keep a pulse on the shifting expectations and preferences of customers with even less effort.
How a Retailer Like Asda Markets Better with Voxpopme
A consumer goods retailer used Voxpopme to revolutionize how they communicate with customers, embracing video insights to make their marketing more genuine and effective.
Voxpopme is trusted by
This landing page is promoted solely to Asda employees. No insights, data, or information are shared without the express consent and authorization of Asda.