What you'll get:

Understanding In-Depth Interviews:

Learn the fundamentals of IDIs, their unique advantages, and how they differ from other qualitative methods.

Learn how to analyze IDI data, both manually and with AI-powered tools, and present your findings in a clear, impactful way.

Analyzing and Reporting Results:

Master the art of crafting discussion guides, setting up the interview environment, and using proven techniques to elicit rich, detailed responses.

Conducting Effective Interviews: 

Fill out the form to download this free ebook and sharpen your in-depth interview skills for rich consumer insights.

NOTE: You can generate questions for your next interview session with our AI-powered discussion guide generator free tool. It gives you a strong head-start in seconds.

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A comprehensive guide for qualitative researchers who want to be incredibly effective at discovering rich consumer insights.

About this eBook

When we say “comprehensive guide” to in-depth interviews, we mean it. This ebook helps you master in-depth interviews (IDIs) for consumer research. It walks you through the entire process, from setting clear objectives and crafting effective discussion guides to conducting insightful interviews and analyzing the results.

This guide is packed with practical tips, real-world examples, and step-by-step instructions, perfect for researchers seeking to understand the "why" behind consumer behavior.