Eric Santos
Why Voxpopme?
What was the problem?
Elevate McDonald's customer experience with Voxpopme
Learn How
This international company's consumer insight projects were often resource-intensive, involving fieldwork, out-of-office days, travel, and debriefs. While these efforts did create value, they were demanding in terms of time and budget.
The company's insights program invited consumers to answer questions via the Voxpopme video survey platform. The responses were then summarized into brief, engaging videos to be presented to stakeholders. The light-touch and easy-to-implement nature of this program allowed for continuous consumer responsiveness and speed.
The company was able to quickly and effectively gather the necessary insights to influence its stakeholders. Voxpopme's platform analyzed and then summarized the responses into short videos that were shared with company executives.
This efficient method asked little of their time but offered them substantial insights, further proving the efficacy of Voxpopme's solutions in fostering understanding and enhancing decision-making processes.
How was it solved?
Results & Outcomes
Voxpopme empowers McDonald’s to better understand their customers and strengthen community connections
Nurture the Love for McDonald’s with Real Customer Insights
Access conversational insights to strengthen the love for McDonald's
Vice President of Sales
Stephanie Klein
Customer Success Manager
McDonald's partnership with Voxpopme—that’s thrived for 3 years—focused on quality, sustainability, and deepening the connection with communities around the world. Through our platform, McDonald's is better able to understand their customers, implement changes faster, and enhance the dining experience across all their outlets.
McDonald's commitment to fostering communities, championing diversity, and sourcing quality ingredients aligns with Voxpopme's mission of bridging the gap between brands and their customers. Our platform not only aids in understanding consumer needs but also helps navigate the challenges faced by McDonald's, paving the way for innovative solutions and strategies.
With Voxpopme, McDonald's can stay competitive, adapt to changing customer needs, manage marketing strategies more efficiently, and continue being the friendly, fun, and responsible food service brand we all love.
How a Brand like McDonald’s Launched a Successful Insights Program with Voxpopme
A globally recognized consumer goods company launched an innovative insights program, powered by Voxpopme's video surveys. This program allows the company to continuously track changes in customer rituals and share these valuable insights internally in a timely manner.
Voxpopme is trusted by
This landing page is promoted solely to McDonald's employees. No insights, data, or information are shared without the express consent and authorization of McDonald's.