Eric Santos
Why Voxpopme?
What was the problem?
Enhance your insights strategy with Voxpopme
Learn How
This famous brand sought to unlock the mystery behind their cult following, sending their Insights Team on a globetrotting quest to capture the voices of their raving fans across the world.
Armed with four crucial questions, including penning a love letter to the brand and describing what sets it apart, the team received a hilarious outpouring of feedback from 65 loyal fans. With their funny responses and infectious enthusiasm, these fans captivated the audience at the company's all-hands meeting and inspired employees to take the brand's mission to heart.
Voxpopme's Insights Users applauded the results of this project, which served as the launchpad for a year-long partnership with the brand spanning various initiatives such as employee sentiment, shop-a-longs, and consumer insight. As the partnership continues to bear fruit, the sky's the limit for what the future holds.
How was it solved?
Results & Outcomes
Revolutionize McKinsey's client experience with compelling customer video stories
Enhance Your Customer Insight Strategy with Voxpopme
Get authentic insights about your clients and their customers
Vice President of Sales
Sam Williams
Snr Customer Success Manager
McKinsey & Company's commitment to shaping the future and creating positive, enduring change in the world aligns with Voxpopme's mission to revolutionize qualitative research.
By integrating Voxpopme's video surveys into your research engagements, you can capture authentic and compelling insights directly from your clients' customers. This helps to bolster your decision-making process and further streamline your clients' performance enhancement strategies.
Harness the power of storytelling to better understand your clients' customer viewpoints, and infuse empathy into your consulting practices. Voxpopme will provide you with the tools to capture thousands of real, emotive stories, providing your clients with a unique and profound understanding of their customers' experiences.
How this Household Brand Enhances Customer Insights Strategy with Voxpopme
A household brand uses Voxpopme to gain insights into why their global fans love them through a worldwide survey. After 65 humorous responses shared at the company all-hands meeting, they started a long-term relationship and multiple purpose-finding projects with Voxpopme.
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