david.katz@voxpopme.com
David Katz
Why Voxpopme?
Prioritize Insights in 2024
Learn How
Rediscover how Tata Consumer Products enriched consumer understanding and sped up innovation cycles with Voxpopme.
Start Tata’s 2024 With Consumer Insights that Matter
Revive Your Insights with Voxpopme
Vice President, Client Services
Stephanie Klein
Customer Success Manager
Tata Consumer Products once used Voxpopme to dive deep into consumer insights, fostering a closer connection with customers and speeding up product development.
As you pave the path forward and explore new opportunities in 2024, remember the role consumer insight plays. And remember the depth of consumer understanding and the speed of insights you can achieve with Voxpopme.
Our platform has evolved. Now, you can get AI-powered video analysis, reducing the time you spend on qualitative research by 97%, and providing real-time navigation through unstructured qualitative data.
Make room in 2024 for a tool that aligns with your key business goals and brand values, and revisit the success that Tata once had with Voxpopme.
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This landing page is promoted solely to Tata Consumer Product's employees. No insights, data, or information are shared without the express consent and authorization of Tata Consumer Products.
The Research and Insights Team in a Fortune 500 Company, in collaboration with Voxpopme, embarked on a research project to understand the perceptions of workers on the use of AI tools at work. The project, which used Voxpopme's video surveys and AI Insights tool, was a testament to the power of qualitative research and AI in shaping strategic business decisions.
What was the problem?
The team wanted to understand how workers perceive and use AI tools at work. However, traditional research methods could not provide the depth and speed needed to capture and analyze the nuanced insights from hundreds of respondents.
How was it solved?
Together with Voxpopme, the company launched a research project that used video surveys to gather data from over 600 respondents. The responses were then analyzed using Voxpopme's AI Insights tool, powered by AzureOpenAI and OpenAI’s ChatGPT. This innovative approach allowed the team to uncover rich, contextual information about workers' perceptions and experiences with AI tools at work in real-time.
Results & Outcomes
The insights gained from the project significantly influenced strategic decisions around go-to-market messaging related to AI. The project showcased the value of qualitative research and the power of AI in uncovering rich insights, aligning the strategy of AI adoption with business goals.
The collaboration between the company and Voxpopme, coupled with the use of cutting-edge AI technology, resulted in a successful research project that had a direct impact on their business strategy and decision-making process.
