david.katz@voxpopme.com
David Katz
Why Voxpopme?
What was the problem?
Capture more moments of goodness with Voxpopme
Learn How
Hershey was seeking a more efficient and effective way
to conduct in-store shop-alongs.
To achieve this, they used Voxpopme and utilized their Influence Community to gather in-store feedback from real consumers. Respondents were sent to visit retailers and provide reactions on the retailers’ product placement and shopability, allowing Hershey’s to gain a deeper understanding of consumer behavior in-store.
By using Voxpopme, Hershey was able to streamline their research process and gather valuable insights quickly and easily, which was then used to advise retailers – and ultimately led to increased sales and revenue. This approach also resulted in cost savings compared to traditional qualitative research methods, making it a win-win for Hershey.
How was it solved?
Results & Outcomes
Voxpopme powers Hershey's unmatched capabilities to connect with consumers
Hershey captures moments of goodness to drive consumer closeness
Capture moments of goodness with Voxpopme
Vice President, Client Services
Stephanie Klein
Customer Success Manager
Voxpopme’s partnership with Hershey’s – which is thriving today – enables Hershey’s to gain the unmatched capability to launch video surveys and increase its brands' consumer closeness.
With Hershey’s diverse and expanding portfolio of popular brands, it is important that it captures the hearts of consumers. Through Voxpopme’s video surveys, Hershey's has been able to effectively gather insights and feedback to inform the strategies that their dynamic workforce uses to execute on long-term growth.
Hershey's passion for creating and capturing moments of goodness – reflected in their use of Voxpopme – helps it better-engage consumers, enhance its brand’s empathy, and create a repository of countless moments that consumers have experienced with Hershey’s beloved brands.
Hershey's history with Voxpopme
Hershey streamlines shop-alongs and improves communication with retailers by utilizing Voxpopme to capture consumer feedback on in-store experience, saving time and resources on traditional research methods.
Voxpopme is trusted by
This landing page is promoted solely to Hershey employees. No insights, data, or information are shared without the express consent and authorization of Hershey.