David Katz
Why Voxpopme?
What was the problem?
Learn how other Unilever teams use qualitative insights to future-fit their brands and build purpose
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qualitative insights
Ben & Jerry's sought to unlock the mystery behind their cult following, sending their Insights Team on a globetrotting quest to capture the voices of their raving fans across the world.
Armed with four crucial questions, including penning a love letter to the brand and describing what sets it apart, the team received a hilarious outpouring of feedback from 65 loyal Ben & Jerry fans. With their funny responses and infectious enthusiasm, these fans captivated the audience at the company's all-hands meeting and inspired employees to take the brand's mission to heart.
Voxpopme's Insights Users applauded the results of this project, which served as the launchpad for a year-long partnership with Ben & Jerry's spanning various initiatives such as employee sentiment, shop-a-longs, and consumer insight. As the partnership continues to bear fruit, the sky's the limit for what the future holds.
How was it solved?
Results & Outcomes
Learn how Ben & Jerry’s, Olly, Elida Beauty, and Liquid I.V. built purpose-led brands with Voxpopme
Unilever is creating purpose-led, future-fit brands with Voxpopme
Access Unilever's insights with us
VP, Client Services
Aimee Stier
VP of Customer Success
aimee.stier@voxpopme.com
Voxpopme’s partnership with Unilever’s brands – which is thriving today with Ben & Jerry’s, Olly, Elida Beauty, and Liquid I.V. – enables Unilever to discover the purpose behind its brands, driving superior performance and future-proofing Unilever for long-term growth.
Unilever's qualitative insights uses Voxpopme, which helped it unearth the deeper meaning that brands mean to consumers. Through Voxpopme’s video surveys, Unilever’s growth is being powered by its purpose-driven brands, understands how to build purpose within its brands, and delivers purpose in practice through effective messaging and campaigns.
Unilever’s passion for finding and creating brand purpose – reflected in their use of Voxpopme – helps it better-align its products to consumer aspirations, enhance its brands’ empathy, and has created a repository of purpose-driven moments that consumers have experienced with Unilever.
Unilever's history with Voxpopme
Ben & Jerry's gains insight into why their global fans love the brand through a worldwide survey, with 65 humorous responses shared at a Unilever all-hands meeting, leading to a long-term relationship and multiple purpose-finding projects with Voxpopme.
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